Description

The Affiliate General Manager (GM) or Country Manager is charged with developing a 3⁃year strategic plan for winning in the market, with clear building blocks by brand and channel. The GM must deliver the country P&L goals while transforming the organization based on the long⁃term vision. The GM is also responsible for local relevancy of ELC plans, superior execution, and operationalization of the go to market strategy. Managing the local consumer while identifying relevant trends & competition and sharing with regions and global brands in a timely manner is a key component of winning in the market.The GM is further responsible for identifying and executing the retail mapping for the country and for having a strategy for each channel. The GM owns the governance of the country and optimizes the support functions. The GM also actively contributes to the company's value creation goals and is expected to work effectively in the ELC matrix organization, demonstrating leadership throughcollaboration. The GM needs to have an entrepreneurial mindset, 'transforming to lead' with a full enterprise perspective, in addition to the GM's own deliverables.The GM is required to lead people and teams effectively, and leverage the High⁃Performance Leadership Competencies (HPLC). The GM is expected to create a winning organization by hiring, developing, and training the best local talent, while maximizing opportunities for talent exchange with other markets, regions and global.

Qualifications

1. Own the market strategy (Where to Play, How to Win, Capability Building). Become the voice/expert of what is needed and synthesize it into all aspects of the business. Promote information sharing by proactively and effectively transmitting this intelligence to regional/global teams, as well as leveraging expertise of the region/global teams to define strategy.2. Deliver the current year business and financial goals as well as the 3⁃year LRP deployed by the Company. Ensure ELC wins in the market by growing ahead of the competition, thus increasing market share and rankings. Execute granular opportunities by door, channel, category, and geographic expansion with excellence.3. Be the consumer expert and provide key market insights to region and global brands (consumer insights, trends, category, subcategory and local relevance). Identify the largest sub⁃category gaps and innovation needs. Define clear hero product strategy aligned with global/regional brand guidelines. Ensure inclusivity in product assortment, services and consumer communications.4. Build and optimize the ELC brand portfolio in the market and spearhead the development of newly acquired/developed brands.5. Anticipate, adapt and lead key changes in the market, including execution of Direct⁃to⁃Consumer and omni⁃channel strategies.6. Develop "best⁃in⁃the⁃industry" local talent aligned with the corporate principles for inclusion and diversity. Recruit and develop individuals with relevant capabilities, bringing together talent comprised of diverse backgrounds, experiences and perspectives. Leverage mobility programs to provide diverse experiences to high potential individuals.7. Own the key accounts management and strategic plan for all major retailers and distributors, including overall relationship management, negotiations and joint business planning.8. Ensure "best⁃in⁃class" training and practices for compliance and corporate governance (FCPA, Crisis Management, GIS, etc.). Build required public affairs, regulatory and consumer care capabilities.9. Drive Integrated Business Planning (IBP) process and own the Affiliate forecasts with complete and accurate sales drivers provided. Develop subcategory plans and robust sales plans, collaborate with Global Brands and Regions on forecasts and pipe volumes.10. Represent ELC: continue to uphold the company and family values. Support global citizenship and sustainability initiatives through local market efforts to deliver broader organizational goals and consumer expectations.HOW:1. Exhibit leadership by creating and sustaining a culture of ethics and integrity. GMs have the obligation to escalate to regional and global leadership in a timely manner when an issue arises which could cause the company legal or reputational harm.2. Think strategically, with a long⁃term vision aligned with the Corporate Compass and a 3⁃year strategic plan with clear ambitions to pivot along the company's strategic priorities.3. Demonstrate agility and be the most adaptable leaders, with a continuous improvement and transformation mindset. Maximize opportunities.4. Maximize individual employee's skills, capabilities & strengths, develop and train talent and encourage leadership and creativity from every chair, thereby maximizing productivity. Demonstrate and support the HPLC and leverage the principle of strength⁃based management.5. Think like an entrepreneur, work effectively and collaboratively in the ELC matrix model to leverage total company's capabilities while also having an enterprise⁃wide mindset. Effectively lead the principles of How We Work Together (HWWT) by example.6. Drive creativity through data powered analytics.