Description

We are currently seeking a results-driven Paid Media Digital Marketing Specialist to join an expanding dynamic marketing team. In this role, you will be responsible for planning, optimizing, implementing, and analyzing paid digital marketing activities across a variety of digital platforms. The ideal candidate should have a passion for marketing and a keen eye for detail. Experience in an agency setting is preferred but not required. You will work with a small but mighty marketing team to drive meaningful campaigns and work to grow the business' online presence across several markets and channels.

Responsibilities:

• Develop, implement, and manage marketing strategies for paid media channels such as Google AdWords, Bing, Facebook, LinkedIn, etc.

• Analyze and assess the performance of campaigns and translate quantitative and qualitative data into recommendations and plans for revising the campaign strategy.

• Manage budget allocation, pacing, and reporting across all paid media investment to achieve company KPIs.

• Conduct comprehensive keyword research, analysis, and testing of keyword performance across multiple channels.

• Keeping up to date with paid media best practices, bid management systems, keyword development tools, and industry research.

• Work closely with other team members to meet client goals.

• Optimize campaigns for post-click conversion to ensure high ROI.

• Develop SEO strategies and work to execute best practices for social media, PPC, and SEO marketing campaigns.

  Requirements

Requirements:

• Bachelor’s degree in marketing, advertising, or related field.

• Proven experience in a similar digital marketing role.

• Strong understanding of current online marketing concepts, strategy, and best practices.

• Experience in e-commerce, SEO, PPC, Email marketing, and social media.

• Previous experience in art direction and social media strategy is highly desirable.

• Proficiency with Google AdWords, Google Analytics, Bing Ads, and other paid media platforms.

• Excellent communication and analytical skills.

• A motivated self-starter with a positive attitude.

  Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .