LEGENDS & ASM GLOBAL

Two powerhouse companies have joined forces to redefine excellence in sports, entertainment, and live events. Together, we combine unmatched expertise with a global reach, offering end-to-end solutions -- from venue development and event booking to revenue strategy and hospitality.

Legends brings a 360-degree, data-driven approach across Global Partnerships, Hospitality, Merchandise, and Attractions, working with top-tier clients to deliver exceptional experiences.

ASM Global, the world leader in venue management and live event production, oversees 350+ iconic venues stadiums, arenas, conventions centers and theaters.

Our organization is committed to building an inclusive, innovative environment where differences drive solutions that benefit our team members, guests, and partners. Guided by our values of respect, integrity, and accountability, we create a workplace where everyone can succeed. Are you ready to be part of the team that is transforming live entertainment? Join us to make legends happen!

The Role

Responsible for the oversight of the Sales Department, with specific focus on maximizing revenue and occupancy for the facility. This position manages the free sell periods within 12 months and works closely with Experience Columbus (EC), the Destination Marketing Organization (DMO) for Columbus and the Greater Columbus Sports Commission (GCSC) for future business outside the 12-month booking window.

This position will oversee all the hiring, training, and supervision of sales staff. This position requires developing a strong relationship with the hospitality community while partnering with Experience Columbus and the Greater Columbus Sports Commission for collaboration on the annual sales plan and business evaluation. This position also requires working with the GCCC Marketing, Media and Commercial Sales Sponsorship Managers on marketing, collateral pieces and sponsorship opportunities that best represent the Greater Columbus Convention Center (GCCC).

Essential Duties and Responsibilities

Initialize and implement annual sales plans by gross-profit standards and examine the trends and outcomes that emerge from these implementations.

Generate Convention Center leads resulting in definite business through sales calls, presentations, prospecting, community involvement, and site tours.

Oversight, production and execution of the annual sales plan and monthly sales report. Assist in the development of the annual business plan, marketing plan and budget.

Attend networking meetings related directly to creating and building new partnerships with those clients typically booking within 12 months and ensure full sales team participation.

Maintain a thorough knowledge of the full GCCC campus including surrounding hotels, attractions, restaurants, and services available to customers to aid in both the facility and destination sales process.

Operate in coordination with EC, GCSC, convention hotels and other hospitality groups and stakeholders to retain and grow existing client base while also seeking to attract new business.

Conduct regular training with the sales team that includes, but is not limited to business development strategies, contract procedures, negotiations, revisions, and addendums compliant with ASM Global policies and procedures.

In collaboration with the GCCC Marketing and Media Manager, host regular meetings with EC and GCSC to evaluate and adapt processes of existing Columbus Collaborative and keep parties informed of building changes and enhancem