Job Number 24176243

Job Category Sales & Marketing

Location W Dubai - The Palm, West Crescent, Dubai, United Arab Emirates, United Arab Emirates

Schedule Full-Time

Located Remotely? N

Relocation? N

Position Type Management

JOB SUMMARY

The Director of Marketing Communications is responsible for the planning, direction, control, and coordination of all communication activities, with an emphasis on public relations. Promotes and maintains good communications in order to enhance the prestigious image of the hotel and by doing so contributes to the revenues of the hotel.

CANDIDATE PROFILE

Education and Experience

Required:

• High school diploma or GED; 4 years' experience in the sales and marketing, guest services, front desk, or related professional area.

OR

• 2-year degree from an accredited university in Business Administration, Marketing, Hotel and Restaurant Management, or related major; 2 years experience in the sales and marketing or related professional area.

CORE WORK ACTIVITIES

Managing Marketing Communications Activities

• Develops an annual communications plan with specific goals and budgets as outlined in the hotel's marketing plan/communications manual. Prepares working plans to achieve goals and ensures the communications team is fully briefed on goals and progress.

• Compares actual achievements against goals on a regular basis and takes corrective action.

• Assists the DOM in the planning of all mailing activities, and oversees their execution.

• Ensures that the corporate ID manual is kept up-to-date and implemented as appropriate.

• Prepares on a timely basis the monthly sales & marketing “communications” report.

• Supervises and directs photography for advertising, collateral and public relations purposes in liaison with the DOM, the advertising agency and the field marketing department at corporate office.

• Ensures the department has a comprehensive master slide/photo/CD library for all advertising, collateral and public relations activities, and regularly sends these to corporate office for the image library.

• Supervises operations of the in-house art department.

• Monitors activities of competitor hotels and trends within the industry.

Managing Public Relations Activities

• Acts as official spokesperson for the hotel when appropriate and responds to all media requests within 24 hours.

• Compiles and maintains a comprehensive list of media contacts and manages them as per the media account management system. Delegates assigned accounts to communications staff as appropriate but takes full responsibility for the key media by maintaining and developing close relationships

• Prepares press releases for appropriate targeted media, locally, regionally and internationally.

• Works closely with the corporate and international press offices on developing story angles.

• Plays a key role in community and government relations as well as VIP handling.

• Secures opportunities, directs and attends hotel sponsored events, and develops targeted partner relationships.

• Creates and organizes press promotional activities.

• Participates in the press events/trips organized by the regional PR offices as required.

• Conducts press blitzes when appropriate.

• Ensures press kit information is comprehensive and kept up-to-date.

Managing Advertising Activities

• Works with the DOM and advertising agency on the rooms and food & beverage tactical advertising campaigns' creative and media plans.

• Maximizes advertising budget by ensuring that the hotel's creative message and media activities are consistent with the advertising of sister hotels and the company group advertising.

• Ensures that the advertising creative is in synergy with the company, projecting a consistent and quality message.

• Reviews the hotel's market segmentation and other appropriate marketing reports to ensure that the media scheduling matches those segments.

• Monitors and maintains media schedules as well as prompt settlement of accounts.

Managing Direct Marketing Activities

• Takes an integrated approach to DM activities, ensuring a consistent and quality image is projected.

• Assists the DOM in the planning, implementation and tracking of electronic marketing activities.

• Maintains budget control.

Manages Collateral

• Coordinates and executes production of all printed materials, with assistance of advertising agencies, following the specifications stipulated in the corporate ID manual.

• Ensures hotel information is updated regularly on the internet/intranet.

• Supervises the production and quality of all displays and temporary signage in hotel public areas.

• Supervises and budgets for quality gift items as appropriate. Ensures correct usage of hotel logo on gift items as stipulated in corporate ID manual.

• Supervises the in-house graphic designer and/or print shop.

MANAGEMENT COMPETENCIES

Leadership

• Adaptability – Develops strategies and identifies resources to implement and manage change; models flexibility in adjusting priorities; and communicates the need for change in a positive way that encourages commitment.

• Communication - Actively listens and uses appropriate communication styles to deliver complex information in a clear concise way and influences others to accept a point of view, gain consensus, or take action.

• Problem Solving and Decision Making - Models and sets expectations for solving complex problems, collecting and comparing information to evaluate alternatives, considering their potential impact before making decisions, involving others to gain agreement and support, and guiding others to implement solutions.

• Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.

Managing Execution

• Building and Contributing to Teams - Leads and participates as a member of a team to move the team toward the completion of common goals while fostering cohesion and collaboration among team members.

• Driving for Results - Focuses and guides others in accomplishing work objectives.

• Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements self and/or others to accomplish goals and ensure work is completed.

Building Relationships

• Coworker Relationships - Develops and uses collaborative relationships to facilitate the accomplishment of work goals.

• Customer Relationships - Develops and sustains relationships based on an understanding of customer needs and actions consistent with the company’s service standards.

• Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.

Generating Talent and Organizational Capability

• Organizational Capability - Evaluates and adapts the structure of organizational units, jobs, and work processes to best fit the needs and/or support the goals of an organizational unit.

• Talent Management - Provides guidance and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.

Learning and Applying Professional Expertise

• Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others.

• Business Acumen - Understands and utilizes business information (e.g., data related to employee engagement, guest satisfaction, and property financial performance) to manage everyday operations and generate innovative solutions to approach business and administrative challenges.

• Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges.

• Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.

• Creative Oral Expression and Comprehension - The ability to listen to and understand information and ideas, and to communicate them with unusual, clever, or novel speech so that others will understand them.

• Basic Competencies - Fundamental competencies required for accomplishing basic work activities.

• Basic Computer Skills - Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.).

• Mathematical Reasoning - Demonstrates ability to add, subtract, multiply, or divide quickly, correctly, and in a way that allows one to solve work-related issues.

• Oral Comprehension - Demonstrates ability to listen to and understand information and ideas presented through spoken words and sentences.

• Reading Comprehension - Demonstrates understanding of written sentences and paragraphs in work-related documents.

• Writing - Communicates effectively in writing as appropriate for the needs of the audience.

W Hotels’ mission is to Ignite Curiosity, Expand Worlds. We are a place to experience life. We’re here to open doors and open minds. We are constantly inspired by new faces and new experiences. A tuned-in, up-for-anything spirit is at our core and has made us renowned for reinventing the norms of luxury around the globe. Whatever/Whenever is our culture and service philosophy that brings our guests’ passions to life. If you are original, innovative, and always looking towards the future of what’s possible, welcome to W Hotels. In joining W Hotels, you join a portfolio of brands with Marriott International. Be where you can do your best work,​ begin your purpose, belong to an amazing global​ team, and become the best version of you.