Job Information
Publicis Groupe Mid Digital Media Planner in Johannesburg, South Africa
Company description
We are the Human Experience Agency. We believe the growth opportunity lies in people. We understand and anticipate human desires to deliver media experiences of value. We call this PeoplePoweredGrowth! Focusing on both business outcomes and human outcomes is proven to deliver stronger growth for clients. PeoplePoweredGrowth identifies the intersection between what people want and what brands need, to create media experiences of value. PeoplePoweredGrowth orchestrates the right talent and capability to solve for clients’ unique business challenges through interconnected capability. PeoplePoweredGrowth embodies a way of thinking, working, and learning; challenging the status quo and always reaching for a better. It is a culture of never standing still. Starcom is a full service, global media agency with a presence in multiple markets around the world. We believe in the power of our network and work closely with our global colleagues to ensure that we are providing our clients with global best practice, localized for the South African market. Our clients include Mondelez, Haleon (GSK), Samsung, Stellantis, Sandoz, Kellogg’s to name a few. We are part of the Publicis network – the fastest growing global network.
Responsibilities
The Digital Media Planner is expected to be data driven, insights lead and a creative thinker, who strives to make meaningful impact on the business.
This role demands confidence, presence and the skills to make a meaningful impact. Never just taking and executing orders, Starcom Planners are expected to direct, inspire and add value at every turn.
A high level of collaboration, a willingness to teach others and a real desire to push the boundaries is what will be expected.
In addition, this role requires a high degree of accountability and responsibility over the digital media investments we are entrusted to manage.
Daily Activities:
Creating CE’s
Sending CE’s to clients
Managing CE’s
Sending CE’s to buyers for PO tracking purposes
Drawing up media schedules
Delivering Media schedules
Obtaining Media Schedule approvals from clients
Creating Chase Lists, delivering chase lists to creative partners and Power of One partners
Chase outstanding creative
Briefing campaigns into Ad Operationscompiling and delivering Proof of Life documents.
Attend internal meetings with strategists, Ad Operations and Traffic management
Following up on the status of campaigns in Ad Operations
Maintain a good relationship and understanding of Medi Owner platforms
Maintain good relationships with the campaign management and Ad Operations teams
Hard Skills:
Able to effectively project manage
Numerically strong and analytically able
Strong communicator with effective interpersonal relationships across team and clients
Advanced IT skills including Microsoft Word, best-in-class Power Point, Excel, Outlook and web-based applications.
The ability to synthesize and reduce different inputs to create a well-considered and accurate representative view.
English fluency and language skills for effective business writing
Strong presentation skills
Solid data interpretation and analytics skills
Be able to exercise strategic principles and structured thinking to tackle business development projects assigned by client
Be able to select appropriate frameworks, tools and approaches to use in solving client problems
Develop strategies that interpret cultural and social trends as well as data relevant to client business
Soft Skills
Is open to constructive feedback and challenges accordingly.
Is effective at building relationships and working as a team
Shows leadership and decision-making ability
Manages change well – adapts and remains flexible to business priorities
Ability to collaborate without ego as well as work effectively independently
Is willing to transfer skills and share knowledge openly
Ability to self-start and self-manage
Qualifications
Google Fundamentals of Digital Marketing
Google Analytics
Google Ads Video
Google Shopping Ads
Google Display Ads
Google Ads Search
Facebook Blueprint Planning
Experience:
- At least 3 years of digital media planning experience