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Wolters Kluwer Content Management Analyst in Lansing, Michigan

.About the Role:

As a Content Management Analyst, you will take on a more integral role in developing and managing web content. Collaborating with cross-functional teams, you'll contribute to the creation, optimization, and maintenance of high-quality digital content that attracts and retains users. Your role will help enhance our online presence and ensure our content strategy is effectively executed.

Responsibilities:

• Develop and proofread web content independently.

• Help manage the overall content calendar.

• Review and edit submissions from various contributors.

• Optimize content for SEO based on guidelines.

• Upload and format content in the CMS.

• Conduct basic analytics to evaluate content performance.

• Assist in developing content guidelines and best practices.

• Coordinate the execution of web content strategies.

• Perform research to support content development initiatives.

• Ensure timely updates and maintenance of web content.

Skills:

• Content Writing: Capable of drafting and editing content.

• Advanced Proofreading: Skills to ensure content accuracy.

• SEO Optimization: Intermediate understanding of SEO principles.

• CMS Proficiency: Enhanced familiarity with CMS platforms.

• Analytics: Basic interpretation of web analytics data.

• Content Planning: Ability to manage a content calendar.

• Research: Conduct background research for content creation.

• Guideline Adherence: Ensures content aligns with guidelines.

EQUAL EMPLOYMENT OPPORTUNITY Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

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