Job Information
Nexstar Media Group Digital Strategic Account Manager in Las Vegas, Nevada
KLAS 8 News Now, the Nexstar TV station in Las Vegas is looking for a CTV sales leader to join our team. The Digital Strategic Account Manager generates digital advertising revenue by calling on local and regional businesses and agencies to develop new prospects. They will sell digital marketing solutions to these businesses utilizing Nexstar’s full suite of digital products and assist in client service and digital strategy for key station accounts.
8NewsNow.com is a market-leading local news website with opportunities to sell custom sponsorships, display, video, local news CTV and creative production services.
Nexstar offers a full suite of products including CTV/OTT, targeted video, email, SEM, social and more.
The Digital Strategic Account Manager will achieve budgeted revenue goals by selling both KLAS core digital assets and Nexstar digital services with the objective of advancing client marketing goals and achieving client KPIs.
This vital sales department role consists primarily of individual sales – developing, pitching, closing, maintaining and growing a base of clients (70% of time) plus assisting the sales team with strategy development and account management for key clients (30% of time). The compensation plan includes a base salary plus monthly sales commission with the opportunity to develop local, regional and multi-market business.
This is a great opportunity for someone interested in a fun, fast-paced and challenging sales environment with amazing earning potential. If this sounds like your ideal career, we want to meet you!
Essential duties and responsibilities
Meet or exceed individual revenue targets and develop a strategy to support achievement of goals
Prospect, qualify, develop, close, and grow new digital advertising business
Identify and prospect new clients while maintaining a healthy pipeline of potential leads
Must make in-person sales calls and phone calls to reach key decision makers
Conduct in-depth needs analysis to understand each client's unique advertising goals
Develop and present customized digital advertising solutions. Must be able to confidently pitch and effectively close new business on your own and in collaboration with a sales manager.
Provide regular follow-up reporting to clients using detailed analytics
Assist sales team with proposal development, client service and analytics for key accounts
Develop a file of success stories and case studies to share with the sales team
Share knowledge of digital media products and trends during sales training meetings
Assist sales management team with special projects related to digital sales
Other duties as assigned
Expertise selling CTV and targeted video advertising is required. Experience with other digital advertising products such as display, SEM, SEO and social media is a plus.
Strong knowledge and practical application of digital media targeting capabilities and analytics
A strong track record of meeting or exceeding sales targets
Excellent presentation skills are essential - Ability to write, design and deliver clear and concise information in a creative and compelling format
Strong time management skills, consistently meets deadlines
Effective relationship building, customer service, communication and negotiation skills
Ability to quickly recover from adversity and rejection
Can excel in a fast-paced, revenue-driven sales environment
Ability to effectively build rapport and relate well to all kinds of people
Strong computer skills. Must be able to produce high quality documents in Microsoft Office including Word, Excel and PowerPoint
Professional appearance is a must
Reliable transportation, valid driver’s license and a satisfactory driving record
Education/Experience
Bachelor’s degree in marketing, advertising, mass communications, or a related field, or an equivalent combination of education and/or proven work-related experience. Minimum of 2 years of experience selling CTV and digital video advertising OR a minimum of 5 years in a digital marketing strategic role along with previous business to business sales experience
Physical Demands & Work Environment:The Digital Strategic Account Manager must be able to sit, reach, conduct telephone conversations, use electronic mail, write letters and memos, conduct face-to-face discussions with individuals or groups, make decisions without supervision, and work indoors in environmentally controlled conditions. This is not a work from home position and requires going to the office 5 days a week.
EEO Statement: Equal Opportunity Employer Minorities / Women / Veterans / Disabled
Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms, including more than 310,000 hours of programming produced annually by its business units. Nexstar owns America’s largest local television broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 220 million people. Nexstar’s national television properties include The CW, America’s fifth major broadcast network, NewsNation, our national news network providing “News for All America,” popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Company’s portfolio of digital assets, including its local TV station websites, The Hill and NewsNationNow.com, are collectively a Top 10 U.S. digital news and information property. For more information, please visit nexstar.tv.
EEO Statement: All qualified applicants will receive consideration for employment without regard to disability, protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.