Company description

Performics UK is the performance marketing arm of Publicis Media, committed to exceeding business goals by blending Data, Tech, Ops, and Talent to accelerate performance impact daily.

With over two decades of experience, we harness technology and innovation to generate and convert consumer demand across search, social, display, and commerce channels. Embracing a deep understanding of consumer intent and behaviour, we thrive on data-driven insights, guiding our planning and optimisation processes through rapid trials, real-time enhancements, and intelligent analytics.

As the world’s first Performance Orchestration agency, we have a proven track record of driving performance impact across diverse sectors and markets, leveraging our industry expertise to innovate and transform swiftly. Performics is dedicated to delivering award-winning results and empowering all Publicis Media UK clients.

Winner of PMW's Performance Marketing Agency of the year 2023 & 2024!

Overview

L'Oréal and Publicis Media are reimagining the beauty landscape through the transformative lens of media, where innovative storytelling is supercharged with advanced data analytics to deliver ‘beauty for each’.

The vision for the L’Oréal team at Publicis is rooted in the shared values of the two companies, both leaders in our respective fields, both driven by a love of technology, and both driven to move the world through passion for our professions.

Just as L’Oréal creates the beauty that moves the world, Publicis will create powerful media that moves your world.​

We're unlocking new commercial frontiers; from retail media to leading approaches for activating first and second-party data, where every interaction is guided by insights that anticipate desires before they're even expressed.​

We have committed to a partnership based on transparency, inclusivity, innovation and the beautiful simplicity of aligned goals. One team, built around L'Oréal’s business growth, able to predict, plan and pivot, as we build a future that blends human creativity with the efficiency of artificial intelligence.

Responsibilities

The Programmatic Manager is responsible for all aspects of programmatic campaign implementation and will line manage a small team of Programmatic Executives and Senior Executives. The Programmatic Manager will report into the Programmatic Account Director. 

You will be responsible for:

• Media planning excellence– Developingmedia plans that deliver on the client KPIs and that also deliver the best commercial outcomes for Publicis Media.  Always ensuring that all calculations are correct. Seeking opportunities to showcase innovative approaches and proven campaign strategies to all relevant stakeholders. 

• Test and learn– Creating test and learn roadmaps with a particular focus on robust test designs, hypotheses and measurement.Bringing innovation to your programmatic media plans & embracing a test & learn culture across the emerging solutions in market (cookieless, retail media data, SVOD platforms). 

• Operational excellence – Driving brilliant basics across the team, and continuously work to deliver operational efficiencies through automation and smart thinking.  Proactively organising workflow and implementing a process driven approach for the full end to end implementation of multiple campaign types. Working with internal teams to manage finance queries and PO tracking and ensuring that the use of QA technology is mandatedto mitigate errors.

• PCAs - Showcasing campaign performance across leading DSPs such as DV360, The Trade Desk & Amazon by providing in depth analysis that demonstrates results and key learnings that can easily be the basis of making future campaign decisions. 

• Awards– Identify market leading work that has been delivered by you and your team. Proactively, track upcoming award entry opportunities and draft submissions to play your part in the OneProgrammatic team becoming recognised for award winning work.

• Client contact via on weekly calls – Build strong and trusted relationships with your clients by demonstrating that you understand your client’s business inside and out. Use the time spent with clients to showcase campaign results and identify new opportunities to expand on positive learnings that drive business value.

• Team management – You will have a small team of Executives and Senior Executive who you are responsible for the learning & development and performance, setting and delegating by and communicating clearly and effectively.

Qualifications

• Accurately selects key metrics and dimensions relating to the client's business and marketing success measures to report marketing outcomes.​

• Is inquisitive about data and delivers actionable business insights.​

• Identifies the limitations of available data and generates creative, solution-driven strategies for data usage.​

• Has a high attention to detail when practising quality assurance and due diligence or their own work and the work of their team.​

• Uses the appropriate technology (both Publicis proprietary solutions and industry solutions) to solve client business challenges.​

• Uses technology to increase efficiency of iterative work outputs.​ Tests new technology to determine its value for client engagements.​ Champions the team to use and test new technology.​

• Will confidently present the benefits of Publicis proprietary solutions, e.g. Epsilon, APEX, and T&I products.​

• Works collaboratively across channels, engaging appropriate colleagues when necessary.​

• Pursues opportunities to utilise their skills outside of core role expectations.​

• Approaches change with a mindset that seeks opportunity and growth.​

• Ensures equal opportunities and supportive ways of working are in place for teammates with equity requirements by working with the Talent team.​