Senior Data Specialist, Web Tracking

• Location London, United Kingdom

• Job ID 0000023093

• Category Data & Analytics

Job Description

Are you eager to play a key role in helping LEGO® Retail better understand its shoppers? Bring your curiosity and drive digital transformation to life in our commercial areas!

Core Responsibilities

• Ensure high-quality data collection and publication to LEGO® Nexus (Databricks) in collaboration with Universal Event Collector, Compliant Tracking, and other web tracking teams.

• Transform, cleanse, and enrich data to create self-serve sources for e-Commerce, A&I, LEGO® Retail, and other data consumers like personalization and digital engagement.

• Develop self-serve dashboards for web tracking and .com metrics, enabling data-driven decision-making across LEGO® Retail and Commercial teams.

• Collaborate with Trading Optimization, Data Science, and A&I Commercial Analytics to enhance data products and improve overall data availability.

• Champion data literacy and best practices through guidelines, training, documentation, and knowledge sharing while ensuring data integrity, quality, and scalability.

Play your part in our team succeeding

As LEGO® accelerates digitization and data strategy, this role is key to scaling the LEGO® Data Platform and unlocking data’s value. This role particularly drives self-service data products for LEGO® Retail, enabling data-driven operational, tactical, and strategic decisions. While initially focused on e-Commerce, it has the potential to expand into Marketing, Finance, and Operations.

Do you have what it takes?

We are looking for a data engineer with a backend focus who can build and maintain scalable web tracking data pipelines that integrate clickstream, event tracking, and behavioral data into LEGO® Nexus (Databricks). You will work extensively with SQL and Python, designing and optimizing ETL workflows to transform, cleanse, and enrich large structured and unstructured datasets for use across Retail, E-Commerce, Personalization, and Digital Engagement teams. Additionally, you will collaborate closely with Data Science, Analytics, and Trading Optimization teams on enhancing tracking methodologies,improve model-ready data, and develop scalable data infrastructure. Beyond technical expertise, you should be comfortable translating complex data concepts into actionable insights for non-technical audiencesthrough visualization tools (Power BI) ,bridging the gap between backend data solutions and strategic decision-making at the LEGO group.

You will travel up to 10 days a year.

Nice to Have:

Experience with CI/CD pipelines, Databricks, and e-commerce analytics is a plus. Power BI familiarity helps in presenting insights, while Agile experience enables adaptability in a fast-paced, collaborative working environment.

#LI-BL1

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.