Senior Manager/Manager, Consumer Voice, Consumer Connections Job Locations

US-CO-Louisville

ID 2025-14384

Number of People to Hire 1

Job Family Marketing

Level of Experience Experienced Professionals Short Intro and About the Job

Our Marketing team is focused on growing Danone's brands. By joining our Marketing team, you will lead consumer voice reporting and analysis on Plant Based Beverages and Food to drive consumer understanding internally and communicate the benefits of our products and innovations to consumers.You will also ensure our front-line consumer team have essential information on innovation, renovations, and campaigns to communicate with consumers and track consumer feedback.

In this role, you will be responsible for:

You will drive consumer understanding among Marketing, Research & Innovation ("R&I"), Quality & Food Safety, Strategy & Insights and Center of Excellence ("COE") by presenting insights on consumer feedback through meetings and summary reports to provide products and You will analyze data and present trends and insights on assigned brands/categories, ensuring consumer point of view is understood to drive innovation and improve products during development, launch, market activation, and restage. You will develop x-functional relationships to keep teams immersed in consumer point of view through category/brand reviews, praise and craze sessions, leverage best practices to support analytics on key issues, onboard new members, and inform strategic growth plans. You will create linkages with other market data and root cause analysis to provide a holistic view of the consumer when situation warrants. You will maintain the benchmark tracker for your brands/category to establish internal benchmarks on activations and to set expectations with stakeholders on what are normal, high, low levels of consumer feedback. You will collaborate with Marketing/COE/R&I to launch innovations, renovations, business continuity plans and campaigns within the consumer center You will activate innovations, renovations, business continuity plans, and campaigns within the consumer center by training-the-trainer and ensuring the front-line teams are prepared to resolve consumer inquiries and complaints with the highest level of satisfaction. You will ensure the technical liaison has all key master data necessary for reporting (products, factories, reasons, etc.) and operations has toll-free number, telephony messaging, IVR, and knowledgebase content. You will create and align on consumer brand messaging and frequently asked questions with Marketing, Quality & Food Safety ("Q&FS"), COE, Communications, and Legal to address consumer inquiries and complaints You will ensure all front-facing consumer messaging is approved by Legal and Communications You will collaborate with Brand Marketing to activate the brand voice within consumer touchpoints (social media, phone, email, SMS/text, ratings & reviews, websites, fulfillment, etc.) and calibrate usage offering recommendations for improvement. You will activate Incident Working Group ("IWG") with Legal, Marketing, Q&FS, and Sales, to address emerging issues requiring a team approach to work the issue, align on strategy, and communicate and deliver You will recommend and design consumer relationships initiatives to support key business objectives such as value-added product tips, product announcements, recipes, and design recontact initiatives to address consumer dissatisfaction. You will create and conduct surveys within the consumer center and report the results to help Marketing and Strategy & Insights understand consumer usage and awareness of our products. This position is hybrid and is based in Louisville, CO. The base compensation range for this position is $115,000 - $135,000commensurate with experience. Danone North America additionally offers a performance-based bonus and has a strong benefi s package including Medical, Dental, Vision, Prescription Drug Coverage, 401k Plan, Wellness Program, Life Insurance, Tuition Reimbursement, Flexible Time Off, and Paid Parental Bonding Leave, among other benefit plan options. To give our employees flexibility, Danone is a hybrid work environment with opportunities to work both remotely and in office when desired.

About You

You will have 7-10 years' experience in Reporting and Analyzing data within Consumer Affairs You will have excellent verbal, written, and presentation skills You will have strong collaboration skills and stakeholder focus You will have excellent analysis and reporting skills--ability to synthesize data to key insights and communicate consumer stories You will have decisive judgement and prioritization skills You will have consumer message creation experience and familiarity with social media community management ways of working and tools You will have knowledge of market launch processes, brand building and consumer retention You will be able to travel occasionally as needed