Job Description :

AREAS OF RESPONSIBILITIES:

Regional strategy planning and implementation

"• Strategize to prepare a Customer Marketing Annual Calendar and execute customer marketing initiatives and activations in-line with brand plans , to deliver NSV and market share ambitions for the brands handled

• Lead the quarterly/annual planning in coordination with Marketing /HO Customer Marketing/ Sales team

• Develop and drive distribution/visibility / activation plans channel-wise across clusters

• Manage customer marketing budget for the portfolio

Channel management

"• Implement the Channel Leadership Programs with defined levers / metrics in coordination with the clusters

• Develop visibility strategy for the respective channel and oversee execution through state customer marketing manager

• Lead the annual & quarterly Channel-Brand activation planning process within the clusters and evaluate activations in the channel – Collaborate with HO Commercial Team to support Brand Building activities

• Understand regional nuances in channels which are used in designing local programs

Budget adherence

"• Plan, allocate and monitor quarterly/ annual brand-wise TTL Budgets for the clusters

• Follow financial protocols and procurement processes for budget utilization

• Ensure marketing spend stays within the approved budgets at the regional level."

Brand

"• Drive seamless route to consumer effectiveness by building brand imagery, creating demand through consumer winning activations, perfect outlet program and leveraging USL portfolio for effective sell-out.

• Ensure brand health by constantly monitoring maket share/ IOP achievements

• Monitor competition activities"

Performance governance

"• Establish a robust M&E mechanism for customer marketing initiatives

• Use learning of an M&E for forward planning

Drive SNOP process

"• Manage communication, discussion and alignment of calendar inputs

• Plan activation M&E review and linkage of inputs to volume forecasts

Accounting governance

"• Be responsible for CARM compliance, Auditory compliance, accurate provisioning

• Track and review aging of provisions and Open PO/MIGO

Additional Notes:

1. Tracking Network

2. Planning & Tracking Launch / Execution

3. Primary planning

4. Tracking secondaries

5. Spear heading availability with speed and Scale in both On/Off

6. Identifying outlets for investments with respective retail TLs

7. Visiting retails to track and check executions

8. Doing BTL & TTL M&E

Our Need is for :

a. A hustler

b. Nurturing brands

c. Innovative

d. Ability and passion to try new things

Diversity statement

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills, and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.

Worker Type :

Regular

Primary Location:

Lucknow

Additional Locations :

Job Posting Start Date :

2024-08-14

With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.

Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.

With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.

DRINKiQ

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