JOB REQUIREMENTS: At Associated Bank we strive to create an inclusive culture where different perspectives are valued and recognized as strengths critical to our success. If you thrive in an environment where your growth and development are encouraged and supported, then Associated Bank may be the right place for you. Associated Bank requires you to directly represent yourself and your own experiences during the recruiting and hiring process. This Product Manager will be responsible for the product management and product performance analysis/score carding of the assigned the Mass Affluent and High Net Worth Segment Products. The major areas of responsibility are Core Product Management (creating and managing the product set), including product development, product enhancement and maintenance, and product planning/portfolio management, and Applied Product Management (the collaboration with other stakeholders to bring the products to market), including pricing, marketing/promotions, informing and supporting product distribution, and informing forecasting and reporting. This person will, Develop and bring new products within the category to market. As needed, identify potential external providers, conduct due diligence, negotiate agreements, and report on service level agreements. Collaborate with Retail channel owners on product sales and support channel strategies. Communicate product information to sales force and product support functions. Review and recommend enhancements to product related training in support of these strategies. Develop promotional concepts with Marketing Advisory (including acquisition, retention, share of wallet, utilization and activation programs), drawing on research and analysis provided by Corporate Intelligence or outside research. Collaborate with necessary teams to ensure data for comprehensive product reporting is available. Leverage research and internal product information (sales, profitability) to provide detailed product performance analysis. Coordinate product research (market, customer, vendor, and internal partners) and analysis to identify key trends. Conduct competitive analysis and define competitive parity and competitive advantage. Define the Product Value Proposition and initiate measures to ensure competitive parity of company\'s product set. Identify opportunities to enhance product financial contribution (e.g. fee review, opportunities to reduce product... For full info follow application link. The employment policy of Associated Banc-Corp, and its subsidiaries and affiliates (\"Associated\") provides equal opportunity to all persons. We support a diverse and inclusive work environment where colleagues are respected, treated fairly, and given equal opportunities to perform to their fullest potential. We believe it is only with a diverse and inclusive workplace that the organization can truly perform at its best, carry out its vision, and make a difference for the communities we serve. ***** APPLICATION INSTRUCTIONS: Apply Online: ipc.us/t/24F02B08200A4B8E