Position Title:

Project Manager, Creative and Marketing, Mauril App (French Services) (Telework/Hybrid)

Status of Employment:

Contractee Long-Term (Fixed Term)

Position Language Requirement:

English, French

Language Skills:

English (Reading - B - Intermediate), English (Speaking - B - Intermediate), English (Writing - B - Intermediate), French (Reading - C - Advanced), French (Speaking - C - Advanced), French (Writing - C - Advanced)

Work at CBC/Radio-Canada

At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance.

Do you think you have the ability and drive to keep up with this exciting, ever-changing industry? Whether it be in front of the camera, on air, online or behind the scenes, you would be joining a team that thrives on making connections and telling stories that are important to Canadians.

Unposting Date:

2025-01-14 11:59 PM

This is a hybrid role with a mix of in-office and remote work. Work arrangements will be discussed with hiring managers per departmental guidelines.

Your role: Lead the Brand and Marketing rollout for Mauril, CBC/Radio-Canada’s official languages learning platform.

As Project Manager, Creative and Marketing, your role will involve planning, managing and optimizing the branding, advertising and marketing strategies for a language-learning product on the Canadian market. In this capacity, you will manage, coordinate and develop the various projects in your portfolio, providing your teams with guidance and support. Fully bilingual, you will also determine and plot the go-to-market strategy for the new platform in keeping with company objectives. In this capacity, you will supervise and coordinate the creative and marketing teams assigned to the project as you help develop and implement the platform’s creative and branding strategy.

You are to provide positive leadership by working closely with other teams or departments to deliver creative/marketing strategies and impact projects. You will also follow up with the teams to resolve any issues that arise during project development, ensuring that the results align with the initial objectives.

Your key responsibilities:

• Develop innovative creative and marketing strategies for the language-learning platform to attract new audiences to Radio-Canada.

• Serve as liaison between the Creative and Brand Strategy team assigned to the project and other Radio-Canada departments involved in developing the interface.

• Work closely with your CBC and Radio-Canada colleagues to align the marketing planning (internal media/external investment) with key language-learning messages in order to optimize and ensure consistency in the campaigns.

• Build the user journey for our digital consumers and develop the ensuing strategies and tactics that prove the most effective.

• Develop 360º marketing plans for the campaigns you lead, ensuring optimal resource management and seeing to good working relations with all Marketing and Communications teams.

• Provide end-to-end leadership and overall direction for all aspects of the project portfolio, in keeping with the product vision.

• While overseeing and approving campaign development, supervise the preparation of strategic and creative briefs for the media and creative teams, providing clear guidelines on the project at hand.

• Approve the media plans for which you are responsible, ensuring a maximum return on investment (ROI) for each campaign. Track campaign performance, share insights, and recommend and implement strategic and creative adjustments to improve outcomes.

• Stay abreast of emerging digital marketing trends, technologies and consumer behaviours.

• Lead and support certain team members by providing daily inspiration, creative/marketing expertise and guidance through the project planning and development phases.

Please note this is a 12-month contract position.

What you bring:

Qualifications:

• Bachelor’s or master’s degree in marketing, communication or design. Equivalent experience showing a profound grasp of marketing and creative strategies will also be considered.

• Minimum five (5) years’ experience in digital marketing or creative strategizing, including designing visual campaigns and/or working with creative teams.

Skills:

• Keen interest in digital and emerging technologies.

• Outstanding organizational skills and attention to detail.

• Excellent leadership, interpersonal and negotiating skills in a complex environment.

• Excellent written and verbal communication skills.

• Solid influencing and decision-making skills.

• Ability to motivate and inspire your teams and lead by example.

• Strong ability to prioritize tasks, multitask and manage time; ability to handle multiple projects simultaneously.

• Excellent judgment, sense of initiative and self-reliance.

• Experience using Google Workspace (Docs, Sheets, Slides).

• Solid command of French (working language).

• Intermediate proficiency in English (reading/writing/speaking).

Given the nature of the position, all application materials submitted (resume and cover letter) should preferably be in French.

Candidates may be subject to skills and knowledge testing.

We thank all applicants for their interest, but only candidates selected for an interview will be contacted.

As part of our recruitment process, candidates who advance to the next

step will be asked to complete a background check. This includes:

• A mandatory Criminal record check.

• Other background checks may be conducted based on the operational requirements of the position.

CBC/Radio-Canada is committed to being a leader in reflecting our country’s diversity. That’s because we can only create and tell the stories that connect Canadians, by having a workforce that mirrors the ever-changing makeup of our country. That’s why we, as an employer, value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and valued, but also extend to and pervade all the services we provide as Canada’s public broadcaster. For more information, visit the Diversity and Inclusion section (http://cbc.radio-canada.ca/en/working-with-us/jobs/diversity-inclusion-cbc-rc) of our website. If you have accommodation needs at this stage of the recruitment process, please inform us as soon as possible by sending an e-mail to recruitment@cbc.ca .

You are invited to consult and familiarize yourself with our Code of Conduct, which can be found on our corporate website (http://cbc.radio-canada.ca/en/vision/governance/corporate-policies/values-ethics/conduct) . All employees must adhere to the Code as a condition of employment. We also invite you to take a look at our policy on conflicts of interest (http://cbc.radio-canada.ca/en/vision/governance/corporate-policies/human-resources/conflicts) . In the event that you become an employee, it will be important to inform us, as quickly as possible, of any situation that, because of your hiring, constitutes or could appear to constitute a conflict of interest.

Primary Location:

1000, Rue Papineau, Montreal, Quebec, H2K 0C2

Number of Openings:

1

Work Schedule:

Full time

At CBC/Radio-Canada (http://cbc.radio-canada.ca/en) , we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance.