Job Information
Kentucky Wesleyan College Director of Online Admissions in Owensboro, Kentucky
Kentucky Wesleyan College, a private, liberal arts college with a long-standing reputation for quality and academic excellence, is looking for a goal driven Director of Online Admissions to develop and execute comprehensive recruitment strategies for our expanding online programs. This position, reporting to the Director of Online Learning, will shape our student recruitment initiatives, help build KWC’s online presence, and design data-informed tactics that attract adult learners, transfer students, and other non-traditional audiences. Over time, this individual will help assemble and lead an admissions team. Immediate duties will focus on strategy, outreach, and establishing strong enrollment pipelines. Major Responsibilities•Lead targeted initiatives such as online open houses, webinars, and community partnerships, prioritizing a high-touch experience for prospective students.•Build relationships with corporate partners, community organizations, and other groups to diversify lead sources.•Help establish and expand KWC’s online presence by creating compelling digital content and collaborating closely with the marketing team.•Manage the admissions funnel from inquiry to enrollment, ensuring efficient communications, quick response times, and transparent processes.•Use analytics and CRM systems to monitor conversion rates, yield, and other key enrollment metrics.•Apply continuous improvement practices, adapting strategies based on real-time data and insights.•Design processes for long-term scaling of the admissions unit; in the near term, work independently to drive enrollment growth while laying the groundwork for a future admissions team.•Encourage innovation, mentor new colleagues as they join the team, and foster a collaborative virtual culture.•Establish clear performance metrics to track success and maintain accountability as the admissions function grows.•Coordinate with the marketing department to align advertising campaigns, digital outreach, and brand messaging.•Collaborate with financial aid, registrar, and student success teams to ensure a seamless experience for students from initial inquiry to course registration.•Share progress updates, reports, and strategic recommendations with leadership.Qualifications•Bachelor’s degree required; graduate degree in higher education, business, marketing, or a related field preferred•At least three to five years of admissions or enrollment management experience in online or adult-focused higher education•Proven track record of meeting or exceeding enrollment targets, particularly within competitive or large-scale online environments•Proficiency with CRM systems, admissions analytics, and data-driven decision-making•Ability to work remotely while managing priorities, coordinating with colleagues, and driving outcomes•Strong communication skills, capacity to collaborate with multiple departments, and enthusiasm for building KWC’s online footprintCompensation and BenefitsThis full-time position will be 100% remote with occasional travel and offers a comprehensive benefits package, including the following:•Exempt position, paid on a salary basis•Insurance - health, dental, vision, supplemental•Life insurance at no cost to the employee•Paid time off -21 days per year•Paid holidays - 20 days per year•Retirement plan•Free tuition at KWC after one year plus tuition arrangements with hundreds of other colleges and universities•As Kentucky Wesleyan is a not-for-profit institution, employees may be eligible for loan forgiveness under the Public Service Loan Forgiveness Program of the US Department of Education.Application ProcessTo apply, please complete the online application at https://kwc.edu/application-for-employment/. As part of the online application, please attach a file that contains a cover letter describing relevant achievements, current resume, three professional references, and salary expectations. An official transcript for the highest degree awarded will be required of the hired candidate, along with a pre-employment background check, prior to the first day of employment. Additional InformationAbout Kentucky Wesleyan CollegeKentucky Wesleyan College is a private, four-year liberal arts institution located in the vibrant city of Owensboro. A United Methodist-related college founded in 1858, Wesleyan is known for excellence in academics and a superior residential experience. Kentucky Wesleyan College has been consistently ranked by U.S. News & World Report as one of the Best Regional Colleges in the South and one of the Top Performers in Social Mobility in the South. The Princeton Review has also recognized KWC as a “Best in the Southeast” college for several consecutive years.Kentucky Wesleyan students can choose from 29 majors and 13 pre-professional programs. Classes have a 13-to-1 student-faculty ratio, and 88 percent of the faculty have a Ph.D. or terminal degree. The College is accredited by the Southern Association of Colleges and Schools Commission on Colleges.The Kentucky Wesleyan Panthers compete in NCAA Division II and are charter members of the Great Midwest Athletic Conference. Athletic teams include baseball, basketball, football, golf, soccer, softball, tennis, volleyball, and wrestling.The College employs approximately 200 faculty and staff who work together on a single campus. Kentucky Wesleyan provides a challenging and supportive academic experience for students and a positive and stimulating work environment for employees. A hallmark of the Kentucky Wesleyan experience includes “The Wesleyan Way” which guides our community:•We do everything with honor.•We always support each other.•We will compete with integrity.•We love each other in Christ.Kentucky Wesleyan College values the unique contributions of all members of our campus community. As part of our mission to prepare future leaders intellectually, spiritually, and physically, we strive to provide an atmosphere that encourages and challenges all members of the Kentucky Wesleyan College campus community to exhibit an understanding and appreciation of cultural and human differences. We are committed to being a community that reflects the diversity of our larger society. We expect all members of our institution to actively create and maintain an inclusive learning and living environment that embraces diversity in all forms, including race, ethnicity, gender, gender identity, socio-economic status, national origin, sexual orientation, disability, religion, and thought.About Owensboro, KYKentucky Wesleyan College is located in the hospitable city of Owensboro, Kentucky, a vibrant, beautiful, and safe city nestled on the banks of the Ohio River. Owensboro is small enough to promote a hometown atmosphere yet large enough to support many amenities usually only available in much larger cities. Daviess County is home to 110,000 residents and is easily accessible from metropolitan locations such as Louisville, KY; Nashville, TN; and St. Louis, MO.Owensboro’s revitalized downtown area features a state-of-the-art convention center, several new hotels, and a range of entertainment options with unique restaurants and shops. Twenty-five parks, totaling 953 acres, encircle the city, which hosts over 20 annual festivals - attracting visitors from throughout the region.Suggested WebsitesAdditional information about Kentucky Wesleyan, the KWC Panthers, and the Owensboro community may be found at: •https://www.kwc.edu/•http://www.kwcpanthers.com/•http://www.owensboro.org/•https://edc.owensboro.com/•https://visitowensboro.com/Kentucky Wesleyan College is an equal opportunity employer and committed to attracting qualified candidates looking to be part of a growing and successful higher education organization.