At Genmab, we're committed to building extra[not]ordinary futures together, by developing antibody products and pioneering, knock-your-socks-off therapies that change the lives of patients and the future of cancer treatment and serious diseases. From our people who are caring, candid, and impact-driven to our business, which is innovative and rooted in science, we believe that being proudly unique, determined to be our best, and authentic is essential to fulfilling our purpose.

Overview

The Genmab Patient Support Services Program (PSS) is a cornerstone of our unwavering commitment to patients. Genmab Patient Support Services (PSS) offers a comprehensive suite of resources designed to support patients, care partners, and healthcare providers. These resources address critical needs such as treatment education, access to medicines, and affordability barriers associated with prescribed treatments.

Our PSS supports both our current and pipeline products, delivering omni-channel customer support and facilitating patient access. By optimizing workforce management, leveraging technology, and focusing on staff retention and engagement, we align our services closely with Genmab's overarching goals. The team is dedicated to improving patient experiences by ensuring timely and effective medication delivery.

The Role

The Associate Director, Patient Support and Reimbursement strategy will play a key role in the strategic development and supporting tactical execution for both the patient support program and reimbursement initiatives for Genmab's portfolio. This role will also collaborate on additional PSS initiatives, particularly those related to training, and will identify opportunities to innovate and enhance patient support throughout their treatment journey. The position involves close collaboration with internal and external stakeholders, including the PSS Internal Call Center and Field Teams, Brand Marketing, Legal, Regulatory, Medical, Compliance, Corporate Communications, and Vendor Partners.

The ideal candidate must be highly organized, flexible, and capable of managing multiple complex projects while working with cross-functional teams under tight deadlines.

Responsibilities

Strategic Leadership:
Oversee and lead reimbursement (both for pharmacy and medical benefit reimbursement), patient access, affordability solutions, and other strategic initiatives to optimize support for patients to access their therapy.
Drive the development and support the execution of omni-channel PSS strategies to support access, affordability, and engagement goals.

Agency & Budget Management:
Manage relationships with agencies of record (AOR) and media partners, ensuring efficient business planning and budget oversight.


Patient Journey Optimization:
Collaborate with brand teams to map the patient/stakeholder journey, identify pain points, and develop strategies that help patients access prescribed treatments when appropriate.
Continuously analyze insights and data to inform how programs are performing against goals and share actionable insights with internal teams.

Program Design & Implementation:
Lead the implementation of PSS program design for product launches and ensure alignment with Genmab's strategic objectives, addressing key patient journey barriers related to access, affordability, and support.
Support PSS operations during program or services build process and provide insights on program process flows and testing results

Cross-Functional Collaboration:
Partner with internal teams (Field Teams, Marketing, Compliance, Legal, Medical, etc.) to develop and coordinate communication efforts and streamline the execution of program launches and enhancements.
Ensure alignment between PSS and Reimbursement teams for both patient and HCP communication strategies.
Be the primary contact point between the commercial team and PSS organization for patient services-related issues

Resource/ Strategic Oversight:
Manage the internal promotional review process for all PSS marketing materials and communications, ensuring adherence to Genmab's compliance guidelines.
Oversee inventory management for all PSS and reimbursement marketing materials, including the use of CRM tools such as Veeva PromoMats.

Launch Management & Communication:
Support the execution of cross-functional launch plans and provide progress updates to PSS Leadership on all launch-related activities.
Ensure lessons learned from launch activities are shared across PSS therapeutic areas to inform future best practices.

Competitive Intelligence & Market Research:
Collaborate with the broader Market Research organization to coordinate PSS Competitive Intelligence activities and market research, ensuring a continuous feedback loop for program improvement.


PSS Training & Reimbursement Optimization:
Work closely with call center leadership and field team to ensure continuous enhancements within PSS program and reimbursement strategy.
Lead the development of reimbursement content for all Genmab products. Inclusive of leading the reimbursement strategy, and HCPCS applications.
Support PSS training partner in training execution & material Roll-out - to encompass roll out of materials and training potentially on reimbursement


Requirements
Bachelor's degree required; MBA or other advanced degree preferred.
Minimum of 7-10 years of experience in the biotech and/or pharmaceutical industry, with significant exposure to patient services or marketing roles, preferably within oncology or rare disease areas.
Proven experience in supporting product launches, particularly in marketing or patient support services.
Expertise in working with promotional materials, agencies,...

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