Description

Come be a part of a rapidly expanding $35 billion-dollar global business. At Amazon Business, a fast-growing startup passionate about building solutions, we set out every day to innovate and disrupt the status quo. We stand at the intersection of tech & retail in the B2B space developing innovative purchasing and procurement solutions to help businesses and organizations thrive. At Amazon Business, we strive to be the most recognized and preferred strategic partner for smart business buying. Bring your insight, imagination and a healthy disregard for the impossible. Join us in building and celebrating the value of Amazon Business to buyers and sellers of all sizes and industries. Unlock your career potential.

The Amazon Business Marketing team is seeking a dynamic and experienced Sr. Product Marketing Manager to oversee Global User Engagement efforts for Amazon Business Commercial, Public Sector, and Strategic business segments. In this role, you will oversee digital marketing strategies to drive user acquisition, engagement and maximize revenue growth across our global customer base. You will design and implement comprehensive digital marketing strategies across all digital channels (EX: Email, Social, PPC Channels, Direct Mail) focused on acquiring high-quality users, nurturing them through targeted campaigns, and ultimately converting them into loyal and engaged customers. Your work will directly impact the growth and success of Amazon Business by ensuring a seamless and effective customer journey, from initial awareness to long-term user growth.

Key job responsibilities

• Develop, execute, and refine the digital marketing strategy to drive Amazon Business user engagement across various segments and marketplaces.

• Collaborate with cross-functional teams, including sales, product, and analytics, to align marketing strategies with business objectives.

• Set the global strategy for user growth strategies and partner with teams across NA, EU and APAC on deployment of campaigns in market.

• Manage the execution of high-impact digital campaigns, including website, display, social media, and email marketing.

• Utilize Account-Based Marketing tools to target high-value accounts and optimize paid marketing performance.

• Partner with external agencies in support of campaign asset creation and execution as needed.

• Regularly dive deep into data with reports and dashboards to monitor campaign results and drive strategic decision making to optimize.

• Execute high-impact A/B tests to help continually improve performance.

• Provide clear, consistent, and frequent communication with stakeholders to outline strategy, tactics, goals, and performance of campaigns.

Basic Qualifications

• 6+ years of professional non-internship marketing experience

• Experience using data and metrics to drive improvements

• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

• Experience building, executing and scaling cross-functional marketing programs

• Experience leading go-to-market for consumer software or hardware product launches

Preferred Qualifications

• Experience using any of SQL or other analytical tools for conducting data analysis

• Experience with customer segmentation, profiling, and targeting

• Master's degree in management, business administration, economics, engineering, marketing

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits . This position will remain posted until filled. Applicants should apply via our internal or external career site.