Description

Position Overview: Are you passionate about driving member retention and engagement for one of the world's largest membership programs? As the Senior Product Marketing Manager for US Prime Growth, you'll develop data-driven strategies and creative solutions to retain and engage Prime members while optimizing the end-to-end membership experience, with a focus on reducing churn and maximizing lifetime value.

Role Impact: You will drive US Prime membership growth by combining deep customer insights with innovative retention approaches. Working within the US Prime organization, you'll transform data into actionable strategies that strengthen member loyalty, deepen engagement, and enhance member experiences throughout their journey.

Key job responsibilities

• Develop and execute comprehensive member retention and engagement strategies, with emphasis on reducing churn and increasing lifetime value

• Design and implement personalized retention programs based on member behavior patterns and lifecycle stages

• Create data-driven frameworks to identify churn risks and proactively address member needs through targeted interventions

• Build and optimize testing frameworks to improve renewal rates and member satisfaction across different segments

• Lead development of targeted re-engagement campaigns and win-back strategies for at-risk members

• Create and measure impact of loyalty-building initiatives that strengthen members' connection to Prime

A day in the life

On an average day, you will:

• Develop, refine and manage the go-to-market plan and marketing experimentation roadmap for US Prime.

• Meet with internal and external consumer insights to deepen our understanding of Prime and non-Prime partners.

• Lead mechanisms that drive and track the performance in the marketing of US Prime across channels. Meet with product managers and business development leaders to understand the roadmaps and features of product and partnership launches.

• Analyze the performance of in-flight marketing initiatives, develop learnings, optimize under-performing campaigns and scale winning campaigns across channels.

About the team

This role will report to the Head of Go-To-Market team for US Prime. The broader US Prime organization is responsible for driving growth in the size and engagement of the Prime membership base in the US. The US Prime Go-To-Market team is a strategic marketing unit within the US Prime organization that drives the growth, engagement, and value of the Prime membership program. Operating at the intersection of consumer insights and data analytics, the team partners with product and marketing execution teams to develop comprehensive go-to-market strategies. Their mission is to deliver and communicate Prime's value proposition while creating a holistic brand experience across all member touchpoints.

Basic Qualifications

• 6+ years of professional non-internship marketing experience

• Experience building, executing and scaling cross-functional marketing programs

• Experience with customer segmentation, profiling, and targeting

• Experience using data and metrics to measure impact and determine improvements

• Track record of navigating ambiguity and driving results in a fast-paced environment

• Excellence in managing multiple priorities while maintaining attention to detail

Preferred Qualifications

• MBA

• Experience in subscription, membership marketing, performance marketing or growth-focused roles

• Strong track record in customer retention and loyalty programs

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits . This position will remain posted until filled. Applicants should apply via our internal or external career site.