BASF Veterans Jobs

Job Information

Boehringer Ingelheim Senior Product Manager-Thrombolysis in Shanghai, China

Basic purpose of the job:

  • Support to achieve team’s financial objectives

  • Optimize cross-functional platform and process regarding promotional programs implementation.

Accountabilities

  • Product management

  • To develop strategies for key target depts. promotion of specific brand, track KPI, timeline and budget

  • To prepare and implement related annual brand plan

  • Management / co-ordination

  • To develop and manage national level KOLs

  • Ensure high quality implementation of marketing plans

  • Control of the budget within agreed limits; allocate budget by annual strategy to keep efficacy.

  • Implement quality standards of daily work

  • Drive innovations in hospital communication and support to support robust business growth

  • Ensure optimal flow of information, messages and material to salesforce; set up the product training for sales force

  • Cross function communications

  • Collaborate with local marketing and sales team to implement and optimize annual plan

  • Set up and deepen inter-department cooperation and communication to develop and implement product strategies and plan

  • Market intelligence

  • Lead and implement necessary research and analysis, to understand market dynamics and initiate marketing programs

  • Understand China medical reform and health care environment macro trend and be able to translate it into actionable business implications

  • Maintain competitive and updated on competitor activities.

Required Capabilities

• At least 3 years of marketing experience in multinationals; sales experience is a plus.

• Deep knowledge of relevant KOLs with seniority

• Fluent in English and Mandarin

• Excellent people interaction skills

• Strategic integration and result orientation

• Leadership and decision making

• Customer focus and orientation

• Business acumen

• Cultural sensitivity and adaptability

• Adaptability and change

• Analysis, judgment and innovation

• Technical know-how, market/business expertise

All qualified applicants will receive consideration for employment without regard to a person’s actual or perceived race, including natural hairstyles, hair texture and protective hairstyles; color; creed; religion; national origin; age; ancestry; citizenship status, marital status; gender, gender identity or expression; sexual orientation, mental, physical or intellectual disability, veteran status; pregnancy, childbirth or related medical condition; genetic information (including the refusal to submit to genetic testing) or any other class or characteristic protected by applicable law.

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