Title: E-Commerce Specialist Department: Corporate Location: 1826 Claiborne Avenue, Shreveport, LA Wage Category: Non-Exempt Report To: Senior Director, Customer Support and Sales

Overview: The E-Commerce Specialist will focus on online sales operations and strategies, analyzing online sales, reporting and product listing optimizations, product website management, and customer relationship management. *Duties include but are not limited to: *Website Management**

• Collaborate with the Executive team to develop and implement a comprehensive e-commerce strategy aimed at improving website performance and achieving business development goals.
• Collaborate with the sales and customer care staff to resolve issues and elevate the customer experience.
• Work closely with the Information Technology (IT) Department to implement data-driven changes or updates to the e-commerce website and pricing catalogs.
• Manage all online activities related to traffic acquisition, sales, conversion, A/B testing, and reporting.
• Investigate, dissect, and interpret online retail performance for all e-commerce stores connected to the L.A.B. website and report on changes and market trends.
• Create and manage website uploads which includes landing page development.
• Develop and implement an e-commerce strategy to improve website performance. Also involves ensuring the website is accessibility-friendly for all users.
• Research the market to discover new trends and technologies to improve website performance.
• Ensure products, including web design, graphic design, digital marketing materials, etc., are accessibility-friendly using a systematic approach to establish accessibility standards.
• Manage digital marketing channels across Pay-Per-Click (PPC), Search Engine Optimization (SEO), Display, e-mail marketing, and social media with an emphasis on consistency across all channels.

Online Sales

• Analyze data to deliver a data-driven strategy to achieve key performance indicators (KPIs).
• Conduct price mapping and updating of pricing including ETS.
• Track, analyze, and report trends.
• Create new product listings and content for the website.

• Monitor boards and communicate findings to the management team.

• Perform contract administration functions including government and federal bid processing.

• Conduct online order processing and reporting.
• Manage inventory, data analysis, and resolve customer complaints.
• Perform other duties as assigned.

Key Competencies:

Interpersonal and listening skills.

Must be able to work independently.

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